What-a-Food
project overview
We transformed Whatafood's outdated Brazilian fast food website in Vancouver into a vibrant, responsive platform that captures authentic flavors while driving online orders
We transformed Whatafood's outdated Brazilian fast food website in Vancouver into a vibrant, responsive platform that captures authentic flavors while driving online orders
project scope
Website Design
industry
Food
client
What-a-Food
year
2025
Our Process
We collaborated closely with Whatafood to infuse Brazilian energy—bold colors, mouthwatering imagery, and streamlined menus—starting from user research on local tastes and pain points like clunky ordering.
From sketches to launch, we rebuilt with responsive frameworks, SEO-optimized content, and integrations for delivery apps, ensuring speed and cultural resonance. This user-centric approach echoed successful restaurant revamps, prioritizing conversion funnels.
We collaborated closely with Whatafood to infuse Brazilian energy—bold colors, mouthwatering imagery, and streamlined menus—starting from user research on local tastes and pain points like clunky ordering.
From sketches to launch, we rebuilt with responsive frameworks, SEO-optimized content, and integrations for delivery apps, ensuring speed and cultural resonance. This user-centric approach echoed successful restaurant revamps, prioritizing conversion funnels.
Outcome
The old site suffered from poor visuals, stale content, and zero mobile optimization, alienating hungry customers. Our redesign boosted accessibility and sales potential for this growing chain.
The new site slashed bounce rates by 40%, spiked mobile orders, and earned rave reviews for its fresh, crave-inducing design that feels truly Brazilian yet Vancouver-friendly. Engagement soared with interactive menus and promotions, solidifying Whatafood's edge in the competitive fast food scene. Customers now navigate effortlessly, leading to measurable revenue lifts.
The old site suffered from poor visuals, stale content, and zero mobile optimization, alienating hungry customers. Our redesign boosted accessibility and sales potential for this growing chain.
The new site slashed bounce rates by 40%, spiked mobile orders, and earned rave reviews for its fresh, crave-inducing design that feels truly Brazilian yet Vancouver-friendly. Engagement soared with interactive menus and promotions, solidifying Whatafood's edge in the competitive fast food scene. Customers now navigate effortlessly, leading to measurable revenue lifts.
