Entrelinhas
project overview
Entrelinhas' visual identity was designed to reflect the brand’s lightness and accessibility, standing in contrast to the bureaucratic image often associated with the translation field.
Entrelinhas' visual identity was designed to reflect the brand’s lightness and accessibility, standing in contrast to the bureaucratic image often associated with the translation field.
project scope
Visual Identity, Verbal Identity
industry
Translation Services
client
Entrelinhas
year
2025
Project Overview
Entrelinhas was born from the desire to professionalize work with text, combining expertise in language with a passion for culture and games.
Entrelinhas was born from the desire to professionalize work with text, combining expertise in language with a passion for culture and games.
Our insight
The branding was built around its core values: clarity, reliability, sensitivity, and a strong connection to the nerd and creative universe. The visual identity reflects this hybrid personality — both technical and welcoming — with a modern, discreet, and accessible look, designed to communicate authority without losing its approachable tone. The choice of mixed typography reinforces this concept, symbolizing the intersection of two different languages and directly referencing the brand’s core work: translating and converting between languages with fluency and precision.
The branding was built around its core values: clarity, reliability, sensitivity, and a strong connection to the nerd and creative universe. The visual identity reflects this hybrid personality — both technical and welcoming — with a modern, discreet, and accessible look, designed to communicate authority without losing its approachable tone. The choice of mixed typography reinforces this concept, symbolizing the intersection of two different languages and directly referencing the brand’s core work: translating and converting between languages with fluency and precision.
Our answer
The chosen color palette brings freshness, dynamism, and modernity, reinforcing a more relaxed and approachable communication style. The supporting typography balances this tone with sophistication and versatility, adapting well across different formats while reinforcing the brand’s professionalism. The use of halftone imagery as a graphic base references traditional ink printing, creating a visual link to the editorial and textual work at the core of the project. Altogether, it forms a cohesive and original identity that aligns with the brand’s core values.
The chosen color palette brings freshness, dynamism, and modernity, reinforcing a more relaxed and approachable communication style. The supporting typography balances this tone with sophistication and versatility, adapting well across different formats while reinforcing the brand’s professionalism. The use of halftone imagery as a graphic base references traditional ink printing, creating a visual link to the editorial and textual work at the core of the project. Altogether, it forms a cohesive and original identity that aligns with the brand’s core values.
