Sunshine
project overview
Sunshine is one of the largest optical retailers in Sergipe and aims to go beyond the traditional eyewear model. With a focus on style, visual care, and customer experience, the brand offers a fresh perspective on the industry.
Sunshine is one of the largest optical retailers in Sergipe and aims to go beyond the traditional eyewear model. With a focus on style, visual care, and customer experience, the brand offers a fresh perspective on the industry.
project scope
Visual Identity
industry
Retail
client
Sunshine
year
2024
Our challenge
The rebranding process is rooted in listening, freedom of choice, and a curated approach that respects individuality. Every touchpoint — from customer service to design — reflects the brand’s values of closeness, authenticity, and transparency.
The rebranding process is rooted in listening, freedom of choice, and a curated approach that respects individuality. Every touchpoint — from customer service to design — reflects the brand’s values of closeness, authenticity, and transparency.
Our Insight
Within this perspective, the goal is to align messaging with practice, strengthening brand identity across all channels. More than selling glasses, Sunshine seeks to express personalities and build real connections. The rebranding project set out to capture this essence, amplify its expression, and create emotional resonance with the audience.
Within this perspective, the goal is to align messaging with practice, strengthening brand identity across all channels. More than selling glasses, Sunshine seeks to express personalities and build real connections. The rebranding project set out to capture this essence, amplify its expression, and create emotional resonance with the audience.
Outcome
The circle, a symbol of unity and continuity, is central to Sunshine's identity, referencing both the sunrise and eyeglasses. In this new chapter for the brand, the pinwheel was chosen as a symbol of transformation and constant movement. Its semi-circular shape reinforces the circular iconography already present in Sunshine’s visual language.
The new patterns follow this same visual and symbolic logic, appearing across print and digital materials. Inspired by the Bauhaus movement, they use circular forms that connect with the optical universe and the brand’s modern style.
The circle, a symbol of unity and continuity, is central to Sunshine's identity, referencing both the sunrise and eyeglasses. In this new chapter for the brand, the pinwheel was chosen as a symbol of transformation and constant movement. Its semi-circular shape reinforces the circular iconography already present in Sunshine’s visual language.
The new patterns follow this same visual and symbolic logic, appearing across print and digital materials. Inspired by the Bauhaus movement, they use circular forms that connect with the optical universe and the brand’s modern style.
